Matterport Alternative: 360are vs Matterport
Illustrative image; not a product screenshot.
Published by 360are. Prices and plan details reviewed September 26, 2026. Prices are in USD; annual equivalents require annual billing. Confirm current terms and applicable taxes with each provider before subscribing.
360are is a lower-cost Matterport alternative for property marketing when you need a polished panoramic tour rather than a 3D digital twin. PLUS includes unlimited published tours, while BUSINESS adds branding, CRM, and AI Chat for businesses that want to turn visits into inquiries.
These platforms produce different kinds of deliverables. A useful decision starts with what your client needs to receive—not an assumption that every virtual tour requires the same capture process or subscription.
Matterport vs 360are: the practical difference
| Decision | 360are | Matterport |
|---|---|---|
| Main deliverable | Connected 360° panoramic scenes | A spatial digital-twin experience |
| Starting material | Compatible stitched panoramic images | Capture through supported devices and workflows |
| Paid publishing model | Unlimited published tours on PLUS and above | Plans sized by active Spaces |
| Floor-plan use | BUSINESS displays an interactive map from an image you provide | Schematic floor plans and technical deliverables are available for purchase |
| Business follow-up | PLUS lead capture; BUSINESS CRM and AI Chat | Evaluate the selected plan and your existing business systems |
Matterport supports phones, tablets, and selected 360 cameras as well as its own capture hardware; a proprietary camera is not always required. Plan and device compatibility still matter. See Matterport's plan comparison and 360are's supported image formats.
Compare the subscription you actually need
| Plan | Month-to-month | Annual subscription | Publishing allowance |
|---|---|---|---|
| 360are PLUS | $10/month | $71.88/year ($5.99/month) | Unlimited published tours |
| 360are BUSINESS | $25/month | $239.88/year ($19.99/month) | Unlimited published tours plus business tools |
| Matterport Starter, 5 Spaces | $14/month | $144/year ($12/month) | 5 active Spaces, 3 users |
Sources: 360are pricing and Matterport's Starter configurator. The Matterport price shown is specifically for five Spaces. Increasing the allowance changes the price.
Matterport Starter scales from 5–20 active Spaces, Professional from 20–150, and Business from 100–300. Its Free plan includes one active Space. Consult the current plan selector for larger configurations, camera compatibility, and purchased extras.
360are PLUS costs $72.12 less per year than the five-Space Starter configuration. More importantly for a growing panorama portfolio, you do not need to choose which tours remain active within a five-Space allowance. This is a difference in publishing economics, not a claim that a panorama tour replaces all of Matterport's spatial capabilities.
Why 360are fits many property-marketing jobs
Work from the panoramas you already produce
If you already photograph interiors with a compatible 360 camera or create stitched panoramas, you can upload those images, connect rooms, and build a tour around the route visitors should follow. Add clear scene names and relevant hotspots rather than making the viewer guess where to go next.
The tour creation guide walks through the process. The value is a repeatable publishing workflow that fits your existing photography—not a promise that every project will take a fixed number of minutes.
Keep long-running tours online
Listings are only one use case. Rental properties, hotels, showrooms, and portfolio examples may remain useful for months or years. Unlimited published tours on PLUS make it easier to keep that catalog available without rotating projects through a small active allowance.
Agree with clients how long their tour will remain hosted, and include your subscription and service time when pricing your photography package.
Build a path from viewing to inquiry
PLUS includes lead capture and email notifications. BUSINESS adds CRM, branding, a personalized landing page, and AI Chat. Its AI allowance is 1,000 questions per month across the account, with $0.02 per additional question.
BUSINESS also provides an unbranded MLS presentation and custom-domain setup on request. Follow the sharing guide to copy regular links, MLS links, and embeds directly from the tour page. Use the regular presentation for inquiries: MLS mode hides the lead form and AI Chat.
When a digital twin is part of the brief
If a client explicitly requires a spatial model, measurement workflow, or technical deliverables, evaluate Matterport against those requirements. 360are's interactive floor-plan map uses an image you supply; it does not generate a measured building model. Avoid selling one deliverable as if it were the other.
For a marketing job whose goal is to let visitors explore rooms and contact the business, those technical outputs may add little value. That is where 360are's lower publishing cost and inquiry tools make the strongest case.
Test the alternative before replacing a tour
Build one representative project on 360are FREE using your original compatible panoramas. FREE supports individual panorama sharing and draft-tour previews; full tour publishing requires PLUS or higher. Check navigation, image quality, mobile viewing, and the website embed before changing existing links.
Do not assume a Matterport Space can be imported directly or that its URL and settings transfer. Keep the existing delivery available until the new tour has passed your client's review.
Choose 360are when your priority is an affordable, shareable property tour with room to grow your catalog and follow up with visitors. Explore current plans. If you also want to compare panorama platforms, see 360are vs CloudPano and 360are vs RICOH360 Tours.