CloudPano Alternative: 360are vs CloudPano
Illustrative image; not a product screenshot.
Published by 360are. Prices and plan details reviewed September 26, 2026. Prices are in USD; annual equivalents require annual billing. Confirm current terms and applicable taxes with each provider before subscribing.
For photographers who want to keep a growing portfolio of tours online, 360are offers a lower-cost starting point than CloudPano, with unlimited published tours on PLUS. You can upload your panoramas, connect rooms, collect inquiries, and share the result without moving to a higher plan just to publish a fourth project.
CloudPano also offers unlimited publishing on its higher tier. The useful comparison is the subscription you need for your actual delivery workflow—not whether either platform can display a panorama.
360are vs CloudPano pricing
| Plan | Published price in USD | Publishing scope |
|---|---|---|
| 360are PLUS | $10 monthly, or $5.99/month billed annually ($71.88/year) | Unlimited published tours |
| 360are BUSINESS | $25 monthly, or $19.99/month billed annually ($239.88/year) | Unlimited tours plus business tools |
| CloudPano Pro | $22.50/month billed annually ($270/year) | 3 published projects; unlimited drafts |
| CloudPano Pro Plus | $33/month billed annually ($396/year) | Unlimited published projects |
Sources: 360are pricing and CloudPano's main pricing section. CloudPano also advertises Commercial from $199/month billed annually for team-oriented needs.
Check CloudPano's checkout before buying: its site retains an older $19 Pro table, while its official cost guide lists Pro at $27 monthly. The table above uses the main annual pricing block, rather than treating those conflicting figures as interchangeable offers.
Why start with 360are?
Keep more client tours published on PLUS
A photographer may need several current listings, previous work samples, and long-running rental tours online at once. With 360are PLUS, adding another published tour does not consume a three-project allowance. This makes the subscription easier to budget as your catalog grows.
At the listed annual rates, 360are PLUS costs $324.12 less per year than CloudPano Pro Plus. That compares unlimited-publishing entry points, not identical feature bundles. If you need account branding and CRM, compare 360are BUSINESS instead: $239.88 annually versus $396 for Pro Plus.
Turn a tour into an inquiry channel
360are PLUS includes lead capture and submission email notifications. BUSINESS adds the CRM, including support for importing your own leads. This is useful when the tour is part of an ongoing sales process rather than a one-time link delivery.
BUSINESS also includes AI Chat with 1,000 questions per month across the account; additional questions cost $0.02 each. Follow the AI Chat guide to configure the information visitors should receive. This is a usage allowance, not unlimited AI.
Deliver the presentation your client needs
Use the regular tour link or an iframe for websites. BUSINESS provides branding and an unbranded MLS presentation; custom-domain setup is available on request. The sharing guide explains how to copy the regular link, MLS link, or embed from the tour page itself.
The MLS presentation hides lead capture and AI Chat, so deliver the regular presentation when collecting inquiries is the goal. Always check the receiving MLS's requirements.
What should you check before switching?
CloudPano lists live video chat, white-label delivery, and dollhouse/floor-plan features. Its cost guide also lists lead capture on Pro Plus and a $9.99 Google Street View publishing add-on. Check the exact package and fees if these are central to your service; 360are PLUS lists Google Street View publishing in its plan. CloudPano feature and cost guide.
Both platforms support panorama-based publishing. Owning a compatible camera is not, by itself, a reason to choose one over the other.
Try one client-style tour first
- Locate your original stitched panoramas and check supported image formats.
- Create a tour, connect rooms, and add useful information hotspots.
- Preview it on a phone, then choose PLUS for publishing or BUSINESS for branding and CRM.
- Test the final link, embed, and any lead form before changing a client's existing website.
This is a rebuild from source images, not an automatic CloudPano project import. You can test the editor on 360are FREE; publishing a complete multi-scene tour requires PLUS or higher.
For a growing panorama-tour business, 360are is a strong choice when predictable publishing costs and inquiry handling matter more than a particular CloudPano-specific tool. Compare 360are plans or explore the Kuula comparison.